C/4 HANA

The SAP C/4HANA suite consists of multiple cloud integrated solutions to implement the needed end-to-end business process. The clouds are SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud and SAP Service Cloud, and SAP Customer Data Cloud.

The SAP C/4HANA suite provides benefits for the employees by delivering better usability with consistent and role-based interfaces. It frees from repetitive tasks with machine learning and conversational artificial intelligence and therefore frees up time for higher-value customer interactions of the customer agents. The solution provides the holistic view of the customer with all information to make better and informed decisions. Finally, this improves employee satisfaction and increases the loyalty and advocacy of the employees. Taking all these benefits for customers and employees leads to benefits for the organization, like increased revenue, increased customer lifetime value, reduced churn rates, increased profitability, reduced cost of service, increased brand value, reduced cost of acquisition.

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